Are you like me and love designer clothes but cant afford the high-end price? Well, get ready to be #obsessed with the H&M’s latest Studio Collection!
The high street brand debuted its latest designer collection at Paris Fashion Week this week at the Musée des Arts Décoratifs. The show was inspired by the urban grace and traditional minimalism of Japan.
Fashion icons Alexa Chung, Daisy Lowe and Joan Smalls were in attendance, dressed in head-to-toe H&M for the hotly anticipated occasion. Work wear tailoring, free-flowing fabrics and statement knits added to the sense of balance between minimalistic design, colours and movement.
Speaking about the latest collection, Pernilla Wohlfahrt, H&M’s Design Director said: ‘It was exciting to see our strong statement of print and colour with clean lines inspired by Japanese design. We can’t wait to see how our customers around the world will be styling their favourite pieces.’
Both the womenswear and menswear that appeared on the catwalk will be available in stores around the world from 1 March. That’s next week - eek!