FASHION | THE WINTER COAT EDIT 2019

October 3, 2019 Cathy Martin

As the first of the Autumn leaves begin to fall, it's time to prepare for cooler days ahead. A gorgeous Winter coat is one of the best seasonal investments in your wardrobe - and can of course be recycled for years to come. Throw a fabulous maxi coat over just about anything to instantly look and feel a million dollars. I suggest spending most of your budget on a classic style that will work hard in your wardrobe for years, while staying pocket-friendly for statement styles or seasonal trends. Choose colours that complement your Winter pallor and add bold accessories to switch up your look with a contrasting scarf, hat or bag.

Look out for oversized maxi coats; cinched in belted coats; trenches in not-so-classic cord, patent and velvet; voluminous capes layered over knits and ever popular animal print. I'm a sucker for bright colour, pattern and sumptuous textures when it comes to Winter coats, anything to make chilly mornings feel a little brighter and more cheery!

From High Street to high end, welcome to my edit of the best Winter coats for 2019.

FASHION | THE ANKLE BOOT EDIT

September 20, 2019 Cathy Martin

The first outing of a new pair of killer boots is one of my favourite things about Autumn, especially when a rake of crunchy leaves are involved! To be fair, I'm one of those people who wear ankle boots all year around, which our not-so-hot Northern Ireland climate most definitely allows for. While they may be a constant in my wardrobe, we're properly spoilt for choice when it comes to footwear this season - from super chic to edgy AF.

2019 Booty Trends

The Western boot trend has piqued in 2019, looking sharper than ever with squared off toes and multiple finishes from patent to print (check out Zara's pillar box red pair below).
I'm a big fan of Winter Whites, but if that's not your thing, try cream or pale stone boots as a fresh, modern way to break up an all black outfit.
Feeling extra bold? Opt for brights, metallics and animal print. Fear not if Prada et al are out of reach, as the High Street has your back, with absolute show stoppers at Zara, Next and forever faithful M&S.
In complete contrast, I'm drawn to the rich earthy tones in opulent velvet and suede, as seen at Louboutin, Miista Lorelle and Mint Velvet.
Seriously kickass chunky hiking boots are also de rigeur for AW 2019 and add serious edge to any outfit, spotted everywhere from Miu Miu to New Look.

Check out my edit of the ultimate ankle boots for perfectly clad toes this season. And don’t forget that it’s #SecondHandSeptember so keep an eye on eBay, Vestiaire Collective, HEWI and in your local charity shops for pre-loved items which fall into the trends bracket.

Stella McCartney faux leather boots £685

Christian Louboutin ‘So Kate’ suede boot

FASHION | THE KNITWEAR EDIT 2019

September 1, 2019 Cathy Martin

Anyone else SO ready to shove their Summer gear in the back of the wardrobe and dive into the world of cosy knits as we welcome back bracing seaside strolls and chilled candlelit evenings?! There are such a wide range of knitwear trends to indulge in this season, from sumptuous cashmere to cable knits and chunky fit knits to oversized cardigans.

When lounging around at home or casual, pottering days, I think oversized sweaters are hard to beat, essentially a big soft wearable hug! Lightweight fine knits are perfect for layering and feel sensual on the skin in super soft cashmere, merino and silk blends. Try one under a dress with tights and boots to get more mileage out of your between-season pieces, or pair with sharp wide leg trousers and a statement belt for the office.

Deconstructed knitwear is a huge trend this season with jumpers tied up, knotted and cinched. I'm loving Alexander Wang's double arm layering and Khite cashmere with a flattering side tie, balanced with gently ballooned sleeves. Not only do these create an illusion of a svelte waist, but allow for the onslaught of comfort eating season (say it's not just me?!).

Quirky designs in bright colours are always a winner in my eyes and add cheer to the dullest of grey days... check out my edit of the best knits to be seen in this season.

And don’t forget that it’s #SecondHandSeptember so keep an eye on eBay, Vestiaire Collective, HEWI and in your local charity and vintage shops for pre-loved items which can be just as nice, as well as being kinder to the planet.

Alpaca blend lilac jumper £85 & Other Stories

Alpaca & wool cable knit Massimo Dutti £119

Pink cashmere sweate, Chinti & Parker £495

High neck sweater with puff sleeved, Zara £25.99

Wool & cashmere cape sweater Massimo Dutti £149

Pink cashmere sweater Chinti & Parker £495

FASHION | MAJE IS COMING TO KILDARE VILLAGE

August 6, 2019 Cathy Martin

Hot on the heels of the opening of Sandro in Kildare Village, the team there has announced the opening of Parisian brand Maje any day now!

Maje captures the subtle differences between modernity and quirkiness with classic pieces and sharp details - the brand’s aesthetic is feminine, understatedly glamourous and bold.

Judith Milgrom, Founder and Artistic Director of Maje, created the brand in 1998 after she identified a gap in the market for an accessible luxury brand for active women. Maje is now a leading accessible luxury brand evoking an idea of true French luxury through its signature aesthetic.

Maje in Kildare Village will stock womenswear and accessories – it will be the brand’s first standalone store in Ireland and will help elevate Irish women’s looks with an injection of Parisian elegance.

Maje will be the newest addition to the already impressive range of boutiques in Kildare Village including Coccinelle, which opened on 12 July, The Kooples, The White Company, Diane von Furstenberg, Vans, Dune, Kurt Geiger, Reiss and AllSaints. Shopping HEAVEN!

FASHION | Sunglasses with Sass

August 5, 2019 Cathy Martin

While I've never restricted sunglasses to Summer wear, I 100% embrace the opportunity to wear them every darn day from April to September - and of course treat myself to some new ones! The most chic way to accessorise, hide eye bags and avoid eye contact with you.know.who., sunglasses are one of my favourite fashion gifts to self.

Six reasons why sunglasses rock:

1. They protect the delicate eye area from UV rays

2. Hide a multitude of sins (what dark circles?!)

3. No need for a full face of slap. Slick on some lippy and you're good to go.

4. Add instant sass to any outfit

5. Enable discreet admiring glances

6. Hands down best hair accessory ever.

While it's definitely not essential to go designer, you will treasure an investment pair by Gucci, Dior or Chanel for years. From hexagonal aviators and tortoiseshell cat-eyes to oversized visors and delicate pastel tinted lenses, here are my picks of the best sunglasses to sport this Summer (and beyond), from High Street to High end.

Chanel Butterfly Sunglasses with burgundy lenses -£330

Chanel Square Sunglasses with blue gradient -£415

Chloe Rosie heart shaped gold tone -£295

Chloe Willis aviator style gold tone sunglasses -£335

Gentle Fendi cat eye tortoiseshell acetate and silver tone sunglasses -£285

Gucci Large Square Frame sunglasses -£544.

Gucci oversized square frame gold tone sunglasses -£260

Le Specs Beautiful Stranger cat eye tortoiseshell -£45

M&S Collection Oversized Rimless Sunglasses in pink mix -£17.50.

Marissa Metal Inlay Cat Eye, Monsoon -£15

Prada oversized square frame acetate -£215

Quay Australia High Key X Des Mini Aviator -£50 - Next

Ray-Ban Jackie Ohh II Oversized Sunglasses -£134

Saint Laurent Loulou heart shaped acetate sunglasses -£265

FASHION | Happy (& Pretty) Feet

August 1, 2019 Cathy Martin

Sandals that look good AND feel good are no longer the foray of your Great Aunt Gertrude.

There's some seriously stylish, non blister-inducing footwear around right now - and bargains to be snapped up if you're quick. I've done the legwork so you don't have to, with a shortlist ranging from high street to luxe. So whether galavanting around Galway or roaming the French Riviera, slip on some slides and walk this way for all the Summer shoe inspo a girl needs.

Step up neutrals by introducing animal print or a pop of colour to your shoedrobe, with gorgeous slides from Next (which have the most amazing summer shoe collection & lots for the little ones too!), Hush, Ted Baker and Kurt Geiger.

Add texture to your staples with glitter, embroidery, metallics or mock croc, from Sophia Webster (yes please!), Bertie and Carvela.

Bertie Luchia Canvas Embellished -£50 sale

Pair said shoes with denim cut offs, a maxi or jumpsuit, and you're good to go strolling, shopping or sipping rose...

FASHION | Swimwear for Curvy Girls

July 31, 2019 Cathy Martin

So if I can swan around a Belfast tourist attraction clad in a spangly silver swimsuit, you can surely strut your stuff by the pool this Summer! #thisgirlcan

I went WAYYY out of my comfort zone posing among the tropical plants in swimwear at the Palm House in Botanic Gardens recently (much to the amusement of passing American tourists!). I forced myself to do this because I believe in promoting body confidence - and there's no point in me shouting about it if I'm not prepared to follow (swim)suit!

Check out my instagram @cathymartin10 here for photographic evidence!

I wholeheartedly believe that women should embrace their bod regardless of shape or size - and that #everybodyisabikinibody! Swimwear styling is incredible now, with a range to suit every body, supporting and enhancing in all the right places - you just need to know what to look for - and I'm here to help. So embrace your booty, boobs and thighs and prepare to hit the beach with sass this Summer.

The Bikini

Remember the days when bikinis were only available in regular clothing sizes... tough luck if you were more curvaceous on top/bottom?! Thankfully we can now slip into stylish numbers cut in true lingerie sizes to show off our assets at their very best! Here are a few of my favourites...

Floozie by Frost French Retro Daisy Bikini, Debenhams -£40 (sale)

The Tankini

If you prefer a little more coverage on the beach, but still want to show a touch of cleavage, set sail in a tankini. Most are available with a choice of bikini or high rise bottoms to suit your individual body shape. Perfect for covering up during lunch or running around after little ones, the top half can easily be rolled up to tan your tum while lounging.

Free Tropical Palm Tankini, Bravissimo -£67

Panache Anya Crochet Bandeau Tankini -£63

The Swimsuit

While I still sport a bikini on holiday, my personal favourite is a one piece swimsuit as I find them super flattering. Opt for underwired plunge cups, smoothing tummy control and a high cut leg to make the most of those gorgeous curves!

Figleaves Edge Colourblock shaping swimsuit -£60

Figleaves fuschia tummy control swimsuit -£38

Figleaves tummy control swimsuit worn -£40

Ruffle shape enhancing bandeau swimsuit, Next -£32

Secret Slimming Floral Print swimsuit M&S -£28 Rosie for Autograph

FASHION | AN EXCLUSIVE INTERVIEW WITH RIONA TREACY

July 23, 2019 Cathy Martin

1. Tell us a little bit about yourself

My name is Riona Treacy and I am the owner of a ready to wear womenswear label (of the same name). I was born and raised in Belfast, I moved to London 10 years ago where my label is based, and I live in leafy Islington with my husband.

2. Did you always dream of being a fashion designer? How did you get there, what was the path?

I knew I wanted to be a designer ever since I was a child. At school I was always sewing things and making projects with fabric, so naturally I went on to study Fashion & Textiles for both my BA and MA, before hopping across the pond to London to work as an intern and eventually setting up my label here.

3. You’ve worked with some amazing brands - Alexander McQueen and Mary Katranzou for example – before starting your own (amazing) brand. What was the most valuable lesson you learnt in those roles?

I worked on the embroidery team at McQueen and I learned so much about engineering patterns on the body in relation to placement and scale. I also learned a lot about myself and how much stamina I have. We often worked until 3am and had to be back in the studio for 9am, sometimes 6 days a week. But even though the hours were long, they are still some of the happiest memories of my career, I loved my team and respected my boss so much, it was a joy working for him.

4. If you could go back and tell yourself one thing before beginning your career what would it be.

Recognise your weaknesses early on and learn how to outsource to overcome these obstacles, you can’t be the best at everything! This was a hard lesson for me to learn, because I’m very practical and like to do everything myself, but getting the job done right is more important than attempting to do it yourself and getting it wrong.

5. What was your biggest fear when starting your line?

When I started out I was quite naïve, I would say fear only started creeping in the older I got and the further along in my career I got. I suppose the biggest fear now is running out of time, there never seems to be enough time!

6. What are the top 3 skills needed to succeed in fashion?

Quick decision making, bravery and trusting your gut instincts.

7. Biggest mistake (if any)?

Taking bad advice and listening to it! Saying that, I wouldn’t have learned from my mistakes; and I have learned lots of valuable lessons the hard way through trial and error, so I guess you could say there are no mistakes, only lessons.

8. How has fashion changed since you started out?

Fashion has changed so much, I’m most excited about the new technologies in textiles like 3D printing.

9. What role do you think social media plays in fashion today?

When I first started, Instagram was somewhere people shared pictures of their coffee, and now it has turned into its own entire commercial industry. With social media, fashion is so much more visually accessible. Before, to see images from a fashion show, you would have had to wait until they were published in print, now everything can be live streamed!

10. Biggest inspiration when creating a new collection?

Each collection is different, and inspiration can honestly come from anywhere. Sometimes it might just be a colour combination that triggers an idea. Once I have a concept, I will explore it as much as possible before actually putting pencil to paper and designing the garments. I’ll often spend a few weeks visiting fabric shops and collecting hundreds of fabric samples before making any decisions. I have files and boxes full of fabrics I have collected over the years.

11. Your pieces are explorative and challenge fashion conventions – would you say they are a material representation of you?

Each collection I do definitely depicts my mood at the time. But I suppose you could say each garment is a representation of me or how I like to dress. I’m feminine but not girly, so I do think my designs tend to have the same aesthetic.

12. Top tips for dressing – go!

Comfort is key in any outfit, casual or glam. If you feel comfortable you’ll feel confident, which is the best outfit you can be dressed in!

FASHION | ULTIMATE BEACH ACCESSORIES EDIT SS19

July 16, 2019 Cathy Martin

Beach Babe-ing

Is the Out Of Office officially ON? And the aeroplane about to take OFF? If so, check out my personal edit of everything you need to look effortlessly cool as you hit the beach this Summer. From Riviera-inspired headwear to cool-by-the-pool cover ups and gorgeous straw baskets to store your Summer essentials, walk this way to soak up the sun in style... PS I’ve included prices here but many of these items may well have gone into sale (or event sold out) by the time you read, so be sure to check!

Cool Cover-Up

Turn heads as you sashay along the sands in a super stylish cover-up. These playsuits, kaftans and dresses make perfect daywear that will take you from beach to bar.

M&S ROSIE FOR AUTOGRAPH PLAYSUIT £17 (SALE)

Hats Off!

Complete your beach outfit with a stylish straw hat... choose from a straw visor, cool Fedora, pretty Panama or my personal favourite, oversized for maximum elegance and sun protection - tick, tick!

KATE SPADE SUNSHINE HAT AT HOUSE OF FRASER

BEACH (BAG) PLEASE!

If there is one accessory you can’t ignore for summer holiday wardrobes, it’s handbags! This season brands have seriously kicked their handbag game up a gear and we are right here for it.

Since Jane Birkin first wowed in THAT oversized straw beach bag back in the 1970s, straw beach bags have been the go-to each summer. Here at The F Words, we are loving this season’s modern take with their circular shape and the electric designs are giving me serious bag envy - one of each please!

Even if straw bags aren’t your thing, this season’s selection is so vast that everyone from the handbag-obsessed to the handbag-reluctant can find something they are looking for…

JOHN LEWIS ST TROPEZ BACH BAG £39 (SALE)

NOT ON THE HIGH STREET STRIPED TOTE BAG WITH QUOTE £20

NEW LOOK POM POM BAG £25.99 (ALSO COMES IN YELLOW)

NOT ON THE HIGH STREET STRAW TOTE £41.60

NOT ON THE HIGH STREET ‘RESTING BEACH FACE’ TOTE £19

Walk this Way

Protect your toes (& pedi!) from hot sand and pebbled beaches in super cute flip-flops or slides. It's hard to beat a pop of colour and metallics are officially a neutral that work with everything in your wardrobe!

The Beach Towel

Spot your sun lounger from the waves with one of these gorgeous beach towels in velvety soft textures and tones that accentuate your tan, obvs.

Extra Extra

I'm totally packing one of these cute fans for the most glamorous way to keep my cool on vacation!

FASHION | Cannes 2019

June 21, 2019 Cathy Martin

Cannes - Kendall Jenner in Giambattista Valli x H&M.jpg

Riviera glam reached new heights at Cannes Film Festival 2019 as A-listers strutted the red carpet in show stopping style, before a backdrop of sun, sea and palm trees.

Now in its 72nd year, the festival continues to deliver a spectacular showcase of fashion, with celebrity outfits attracting a significant slice of the spotlight in the week-long celebration of international film.

South Korean director Bong Joon-ho took home top prize Palm d'Or, for his dark thriller, Parasite, while French-Senegalese filmmaker Mati Diop earned the Grand Prix for her debut feature Atlantics, making history as the first black female filmmaker in the competition.

Best actress went to British rising star Emily Beecham for Jessica Hausner’s sci-fi, Little Joe, where she plays a scientist who begins to suspect that the plant she has genetically modified may have adverse side effects.

Antonio Banderas won best actor for his leading turn in Pedro Almodóvar’s semi-autobiographical Pain and Glory.

2019 jury members included Tilda Swinton, Chloe Sevigny, Elle Fanning and Maimouna N’Diaye, who injected glamour in statement outfits from Mugler, Gucci and Haider Ackermann.

Elle Fanning was F-Words' Style Star to Watch, appearing on the red carpet in some serious show stoppers. The actress made a dramatic first entrance in a Gucci peach caped gown with floral appliqué, rocked a sweeping floral Valentino gown for the Les Miserables screening and turned retro Parisian chic in a Dior Haute Couture ivory silk organza shirt, tulle skirt and raffia hat for the premiere of Once Upon A Time In Hollywood.

Deepika Padukone's style created quite a stir with Vogue USA and Variety giving it the thumbs up. Her one-liner summed up the event for us:

"You either come here with a film or you slay on the red carpet."

Catch up on the outfits that slayed at the iconic festival...

FASHION | TV BAFTAs 2019

May 12, 2019 Cathy Martin

As stars of the silver screen took to the red carpet for the 2019 TV BAFTAs, we were delighted to see one of the best TV shows in like, forever, scoop multiple awards. Killing Eve nailed best drama series and best actress for Jodie Comer, who's performance was breathtakingly impressive. In a heart-warming acceptance speech, she dedicated the award to her nanna, dressed in a floor length, one shoulder magenta dress by Stella McCartney. (Jodie, not her nanna!)

Sidenote: if you haven't yet watched Fleabag by Killing Eve writer, Phoebe Waller-Bridge, you really must - it's both hilarious and touching. The same talented lady has also co-written the next Bond film. Dressed in a cornflower blue dress with cape detail by A.Teodoro at the BAFTAs, she also scores high in the style stakes.

We also loved the Derry Girls’ support of Irish designers including actresses Saoirse Monica Jackson and Louisa Harland both wearing dresses from renowned Irish designers. Louisa opted for a black puff-sleeve midi-dress from Natalie B.Coleman while Saoirse chose to go short and sweet, with a tiered floral embellished dress with tulle underlay by Helen Cody.

Tess Daly in bespoke trouser suit by Suzanne Neville & Kurt Geiger shoes

Jodie Whittaker in Jasper Conran and Luly Guinness handbag

FASHION | Pink Carpet Style at Met Gala Ball 2019

May 6, 2019 Cathy Martin

The red carpet was swapped for a sugary pink walkway at this year's Met Gala Ball, the Oscars of the fashion world. In celebration of the theme, 'Camp: Notes on Fashion', A-listers arrived at New York's Metropolitan Museum of Art draped in extravagant style ranging from eye poppingly playful to drop dead glamorous.

The theme "Camp: Notes on Fashion," is based on Susan Sontag's 1964 essay "Notes on 'Camp.'" In Sontag's essay, she provides 58 definitions for camp. Among them is "The hallmark of Camp is the spirit of extravagance. Camp is a woman walking around in a dress made of three million feathers." So the Kardashian sisters def got that memo.

It was all a bit high-low. High art clashing with pop culture. It was about going over the top just enough to make a statement and look cool, but not so over the top that you've jumped into the kitschy category. Hamburger dress, anyone?

Gemma Chan's shimmering Tom Ford chainmail caped gown was inspired by Elizabeth Taylor in 1968 thriller, Boom, while Saoirse Ronan's striking dragon and flame embellished Gucci gown channelled Game of Thrones. Cara Delevingne's rainbow-striped Dior ensemble and custom-made headpiece reflected her theory that 'camp is an expression of your most outrageous'... a theory we can't argue with!

After a genuine struggle to narrow down our fashion favourites, here are some of the best...

Bee Shaffer Carrozzinni in Alexander McQueen

Emma Roberts in Gaimbattista Valli Couture

Serena Williams in Atelier Versace & Nike

FASHION | How to say ‘What? This old thing?’ and genuinely mean it

March 21, 2019 Cathy Martin

Belfast born image consultant, Ciara Lowe-Thiedeman now located in London guest blogs for us today about this season’s fashion trend “Conscious Consumption” – resurrecting the old, reducing the need for new!

Clearly fast fashion is not a new issue but it has been catapulted smack bang into the public eye this past year, with massively increased media attention like Stacey Dooley’s doco ‘Fashion’s Dirty Secret’. But change isn’t happening fast enough and the shocking statistics behind the mass production of clothing is far from sustainable. The problem is global but the solution is local. We need to stop and question our part in this... and what we can do to hit back…

A long time promoter and host of upmarket recycling charity events, I got a little giddy when I saw Cathy’s insta story about #TheKindnessCollection. Showcasing and promoting recycling and encouraging people to ‘bring it back’ is a key way stylists can effect change in the fast fashion crisis. And hats off to Cathy for doing it large on the @BFW stage. Educating people how to update classic pieces in your wardrobe through styling may seem ‘small scale’ but if it makes us stop before we shop, it can only do some good –for the environment and for the charities that stand to benefit too.

It was my 40th birthday that first sparked my idea to do something with my guilt of excess and my passion for recycled fashion, so I decided to celebrate this milestone by raising money and awareness for suicide and mental health charities – a cause close to my heart. A little idea to dig into my privileged friends’ wardrobes for their unloved high end items that grew arms and legs and raised over £30K, generated two trucks full of donated clothing and spawned a little documentary into the bargain. We had Beyoncé’s costume designer, Ruth Tarvydas attend and top end stylists queuing to style up old pieces for the catwalk. It was clear this kind of fashion fundraiser provided an opportunity for people to do their part to help more than one growing problem – excess consumption and underfunded charities.

I have subsequently run smaller, more intimate ‘Bring and Buy’ events which I call “Excess Baggage Girls Nights In” where a group of 20 or so women gather at my house with their unwanted high end bags and clothes and we again rid ourselves of excess and buyer’s remorse while simultaneously raising funds and awareness for mental health. These nights always generate more than £2K and immense feedback about the opportunity to do good with our excesses – and bag a Balenciaga bag among other designer bargains!

So it turns out Cathy’s decision to take action on dealing with ‘what to do with the old’ is perfectly timed. ‘Bringing it back’ and resurrecting vintage pieces sitting idle in your wardrobe (or someone else’s) is absolutely the new trend happening this season – bigger than ever before.

I look forward to seeing what Cathy can do with the pieces she has gathered for #TheKindnessCollection and how she’ll style them up.

But here is my top tip for SS19 season to help you resurrect the old and reduce the need for a constantly revolving new wardrobe:

Invest in a stylist. The rewards will last you a lifetime.

A good stylist will get to know you and won’t recommend you spend your hard earned money on cheap, eco-unfriendly items, but will teach you how to ‘shop your wardrobe’ and get better use from what you already have. You’ll learn to pair or fill in gaps with quality styles and colours that suit you and best match your personality. A good stylist will encourage you to consider buying secondhand and give you tips on how best to do that. Your investment in a good stylist will ultimately save you significant time and cash, and quite possibly be a positive step towards helping save the planet.

Ciara Lowe-Thiedeman

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FASHION | A DECADE OF IRISH DESIGN

February 11, 2019 Cathy Martin

Last week, F Words contributor and all-round stylist-slash-model- slash-design-queen Melissa Elliott took to the launch of the tenth Irish Fashion Innovation Awards, an annual event which celebrates the ever evolving Irish fashion industry by showcasing the newest and most innovative Irish designers, alongside Ireland’s most established designers. Check out her report here:

The Morgan Hotel in Dublin City Centre was the setting for the tenth anniversary press launch, and guests were greeted with delicious breakfast nibbles, fresh juices and warming coffee by the gallon, while we previewed some of the upcoming collections and had a chance to meet a few of the designers showcasing at the main event. There is nothing I love more than being in a room filled with passion about Irish design, sustainable fashion, craftsmanship and creativity.

Knitwear made a strong statement, particularly in the work of Colin Burke who has featured in Elle magazine. He showcased an array of highly skilled hand crochet and knit alongside innovative design development. An exploration of texture is always a winning trend and Colin has unsurprisingly been named in the One to Watch category alongside Charlotte Lucas, who showcased part of her elegant, effortless and luxurious bridal capsule. A beautiful mix of flirty feathers and bespoke tailoring.

In addition to the several competitive categories in Fashion, Accessories, Millinery and Jewellery, the evening will feature “The Perfect 10” – which will comprise of ten leading Irish designers featuring their unique designs. Meaning this ten-year anniversary is sure to be a stand out night with a spectacular display from Ireland’s more promising designers, a platform to showcase to the industry experts whilst most importantly generating public support that will last for years to come.

It is one of the highlights of our fashion calendar and this year - on 14 March - it will be showcased at the stunning Galmont Hotel & Spa in Galway City.

Tickets are on sale now via https://galwaynow.com/irish-fashion-innovation-awards-2019-tickets/

GOLDEN GLOBES - MY TOP FIVE RED CARPET DRESSES

January 7, 2019 Cathy Martin

As Business of Fashion so brilliantly put it earlier today, last year’s #GoldenGlobes were something of a coming out for the #MeToo movement, with women eschewing the usual red carpet glitz for all-black ensembles to draw attention to Hollywood’s mistreatment of women. The campaign, plus fiery speeches at the ceremony from Oprah Winfrey and others, brought unprecedented attention to the problem and emboldened victims and activists to take on some of entertainment's most powerful men.

One year on we saw some powerful and empowered women serving up strong looks on the red carpet.

For me, Lady Gaga completely stole the show in her lilac gown by the house of Valentino - an homage to Judy Garland’s dress in the original A Star is Born movie back in 1957. I also loved Lupita Nyongo’s purple/electric blue number which looked stunning with its touch of sparkle. Julia' Roberts’ caped trouser suit and Susan Oh and Constance Wu’s dresses were worthy of note.

FOLIO | What’s on this month: West Coast Cooler FASHIONWEEK

October 5, 2018 Cathy Martin

West Coast Cooler FASHIONWEEK is just two weeks away and this season, the main runway event will return to St. Anne’s Cathedral. Friday 19 October is the date you need to save in your diary because FASHIONWEEK in the Cathedral is sure to be the most stylish night of the season.

Style proceedings will continue with some fashionable fringe events including the popular Sushi Saturday at Asian eatery Zen as well as the Action Cancer charity fundraiser ‘Style Sunday’ in the restaurant of the stunning Fitzwilliam Hotel, plus, new this season, a MaxMara Weekend brunch at Café Parisien with chauffeur-driven cars to the store afterwards for an in-store event.

Paul Meekin Hair in partnership with ghd Hair has joined forces with FASHIONWEEK this season to oversee styling at all shows in October. Also returning to FASHIONWEEK will be award-winning make up artist Oonagh Boman, who celebrates twenty years in business this year. Her make up brand SENNA cosmetics will be used on the models at all shows, and together with Paul, the creative team will be taking inspiration from the international catwalks to create a mixture of exciting looks to enhance the fashion on show.

Both Oonagh and Paul will also host a modern make up and hair masterclass at the flagship ‘Style Sunday’ event on 21 October in aid of Action Cancer. The sumptuous style luncheon will showcase top stylist picks from Blush Belfast whilst lingerie retailer Boux Avenue will talk guests through how to dress any shape from the inside out!

Speaking about this season’s key trends, FASHIONWEEK Director Cathy Martin comments: “This season there is a focus on texture as fabrics in burnt oranges and mustards take the shape of chunky, over-sized knits layered over pretty pleated dresses as seen at Balenciaga.

“High-shine fabrics are also key with updated trench coats in glossy and metallic finishes. Think 1980s in terms of colour and finish. Staying in that decade, Chanel showed off power dressing at its shows and the high street has followed suit with bold trouser suits in strong colours.

“There will also be lots of print clashes as feminine florals marry with checks and stripes to give a whole new meaning to the term bohemian chic – with splashes of fringing, Western style!”

As well as the usual complimentary West Coast Cooler at every show, guests can also enjoy beauty, food and designer popups as Belfast FASHIONWEEK creates the ultimate experience for the audience; “In an overlapping world that constantly blends experiences, we want to make our shows bring a little bit of fashion theatre. We want to show the playful side to fashion where guests can feel effortlessly confident.” commented Cathy Martin.

“Retail is a massive employer in Northern Ireland and fashion stores form a key part of our city landscape, but it is suffering many blows of late. We cannot fail to mention the Primark fire and its devastating effect on employees there as well as in surrounding businesses, so I would urge people to enjoy the city and shop local if they are making shopping purchases in the coming weeks and months.”

Ticket and Schedule info

Tickets are available to purchase at Visit Belfast on 02890246609 or online via the links at www.belfastfashionweek.com

For reserved seats, corporate orders and groups of four or more, the BFW team can take direct bookings – just call 02890421509 or email cathy@cmprireland.com.

FASHION | PANTONE PREDICTS… SPRING 2019 COLOURS...

September 27, 2018 Cathy Martin

Global trend forecaster and colour consultancy the Pantone Color Institute has named the 12 top colour trends for Spring 2019.

THE 12 COLOURS PANTONE PREDICTS WILL BE BIG THIS SPRING!

A warmer palette is set to dominate the upcoming spring 19 season, reflecting shoppers’ desire for a confident, more optimistic future, the Pantone Fashion Color Trend Report Spring/Summer 19 suggests. Energetic shades more traditionally associated with autumn – such as orange-red Fiesta, deeper Jester Red and vivid orange Turmeric – are set to fill collections and consumer’s wardrobes. The season’s warmer tones will be offset by splashes of zesty green, sunny yellow and more traditional spring pinks. Which one is your favourite??

Of course, here at the F Words we like the yellow ones, especially that lemon butter shade… dreamy!

FASHION | BEST DRESSED AT THE EMMY AWARDS 2018

September 20, 2018 Cathy Martin

Hollywood’s most stylish celebrities were out in full force as they rocked the red carpet at the 2018 Emmy Awards this week.

We saw everything from sophisticated evening gowns to power-dressing couples and even bold-as-could-be rainbow stripes make an appearance… Yes, really!

Scroll through the gallery below to see our top picks from the night:

Chrissy Teigen in Zuhair Murad Couture

Dakota Fanning in Dior Haute Couture

Heidi Klum in Zac Posen

Issa Rae in custom Vera Wang

Jessica Biel in Ralph & Russo

Madelaine Petsch in Prada

Mandy Moore in Rodarte

Natalia Dyer in Dolce & Gabbana

Poppy Delevingne in Giambattista Valli Couture

Rachel Brosnahan in Oscar de la Renta

Sarah Paulson in Oscar de la Renta

Scarlett Johansson and Colin Jost in Dolce & Gabbana. Scarlett wears Christian Louboutin heels.

Thandie Newton in Brandon Maxwell

Tiffany Haddish in Prabal Gurung

Vanessa Kirby in Tom Ford

FASHION Haute Couture and Millennials

August 30, 2018 Cathy Martin

Haute Couture and Millennials

As the key buying force of the world, Millennials have been a target demographic for all fashion brands, high and low, for quite some time now. Their innovative spirit paired with the fact that their lives are intertwined with technology delivers a mixed bunch of shoppers who were once thought to never ever dip their fingers in the beauty that is haute couture.

And yet, designers have found a way into the minds and hearts of Millennials, and their ever so complex relationship is still growing and developing. Brands have changed their catwalk ways to meet halfway with Millennials, who truly know what they want both from fashion as an industry and trends and their style preferences. Clearly, there has been an impact on both ends, helping reshape this bond into a new stage we have yet to experience.

Luxury embraces sustainability

Photo by Caleb Lucas on Unsplash

So much buzz has been created around some of the most recent Earth-friendly movements, that even the highest-ranking fashion labels were bound to take notice sooner or later. Those who have responded to this Millennial need and call sooner have earned perhaps the most coveted spot as the top names Millennials will gladly wear. They see it as an investment, both into their look and authentic expression, and into the future of our planet, so the price tag is not a concern.

Although Millennials firmly believe that sustainability should not be a luxury in the modern world, they appreciate that it’s necessary for these labels to take a stand for others to follow in their footsteps. For example, names such as Stella McCartney are doing their part by introducing new sustainable policies.

Trends that tend to last

Where does true luxury of fashion shine the brightest? At the fashion shows in the capitals of the globe, where the runways every season are brimming with new designer ideas waiting to conquer the world. And yet, luxury brands are looking to introduce a more durable way of making their seasonal outfits, so that they can be worn for years on end, both in terms of quality and trend-wise.

It’s no wonder then that luxury labels that make long-lasting items with timeless design in mind are much more appealing to Millennials than those who behave like a typical fad diet: they are exciting for a while, only to be replaced by another temporary mix.

Emerging brand collaborations

Photo by Hanna Postova on Unsplash

Utility paired with authenticity is something every Millennial dreams of in their wardrobe. When you examine a typical designer runway, you’ll see a plethora of garments not a single living soul would wear in real life. More luxury brands are switching to the more purpose-driven side of fashion, where wear-ability actually plays a significant role in design without sacrificing design ingenuity in the process.

Unconventional brand names such as Junya Watanabe join forces with utility and lifestyle brands such as the North Face to deliver a slew of products that are so much more than gorgeous. They perfectly reflect the values of every modern Millennial who strives to lead a healthy, fit life, explore nature and stay comfortable while doing so. These wonderful pieces belong both in your capsule wardrobe and in a collection of real-life wears that can never go out of style, as they are made to serve a purpose.

Minimalist in nature

Millennials have reinvented minimalism to suit their innovative needs and style preferences. To put it in perspective, this fashion direction is no longer constricted into a predetermined set of garments that are rarely ever seen on runways. On the contrary, haute couture is finally letting the spirit of a true Millennial infuse their collections with rebellion and simplicity – without depriving them of flair, of course.

Although Rihanna’s Fenty Puma collection scream anything but minimalism, they have somehow become the staple of not only athleisure, but of essential statement fashion almost every closet will own sooner or later. Streetwear paired with high-end names delivers items such as simple black leggings, clean white sneakers that can be worn anywhere and anytime, but also a wide range of colorful heels, printed hoodies, and the like.

Modernization of the oldest brands

Photo by Dmitriy Ilkevich on Unsplash

On a final note, old brands have been stuck with their old ways for a very long time. They have persisted with their luxurious brick-and-mortar businesses, fashion shows, and a limited online presence, until the era of Millennials.

Now, even some of the oldest stars of haute couture such as Gucci have embraced the changing digital landscape to accommodate their Millennial customers. Suddenly, you see them strutting their models and brilliant outfits on Instagram, boasting celebrity collaborations, and pursuing online engagement on many social networks out there.

References:

https://www.vogue.co.uk/article/millennials-coutures-biggest-clients

https://wwd.com/fashion-news/designer-luxury/millennials-luxury-spending-10417737/

https://vmagazine.com/article/a-millennials-contribution-to-couture/

http://www.noragouma.com/the-place-of-luxury-brands-in-the-millennial-approach-to-fashion/

THE BIG BOOB BLOG - FASHION TIPS FOR THE BUSTERISTA

July 22, 2018 Cathy Martin

BUSTY AND BAFFLED: Style Tips for Big Boobs

Blessed in the boob department? Chances are you’ll be aware of the typical advice for us booby girls, but I’m so over all the big-bust-style-advice which tells you to cinch in your waist or use minimizer bras. 8 out of 10 ladies with big busts these days are no longer the natural hourglass figure, they’re more apple shapes, and so cinching in of a waist that doesn’t exist is just non-advice! And some of those reading the advice won’t actually want to wear a minimizer, they want to celebrate their bosoms – and rightly so!

However, having a big bust shouldn’t mean a compromise in confidence or style. If you’re reading this because you’re busty and baffled, then bear with me and read on. I can’t say I have every solution, but I have seen enough to help me create my own set of rules and regulations which help optimise my ‘girls’ instead of them getting in fashion’s way.

Full disclosure: I totally love my boobs in the bedroom (or bathroom, or wherever I am naked) as they are pretty nice and pert it has to be said, but I have to admit that I don’t love them when I am choosing fashion. Big boobs and most fashion – in my opinion – are not great bedfellows. I mean, even in the 90s when boobs were what asses are today (thanks to the Kardashians), the only thing boobs really suited in high fashion was the original Hervé Leger bandage dress and the odd crop top with ultra low rise boot cut jeans – but these styles also required taut tummies, something which I, for one, no longer possess.

So I’m coming from a place of not really embracing my boobs if we’re honest, and I know that when I try to ‘hide’ my boobs, they look their worst – (peek-a-boob from a cool shirt or blouse anyone?) and so do the clothes I’m trying to use as camouflage tools; however I also know LOADS of ladies who are generously proportioned in the chest area, who embrace their boobies and dress them with pride and joy, so I will try to recognise the gripes & boasts of both types of big boob dresser in my TOP TEN TIPS for big boob dressing. Enjoy!

1. BRA-VO FOR THE RIGHT BRA!

Let’s go back to basics and acknowledge that we can’t talk about dressing for a busty frame without addressing bras. But finding the right one — one that’s comfortable, supportive, and flattering — is half the battle. I mostly live in plain black or nude T shirt bras with NO EXTRA PADDING (why do so many brands ADD PADDING to bras for big boobs?!) It’s not like we NEED any more!

A good bra should be one that covers the whole breast and gives your chest shape without giving it an additional boost (unless that's your preference). It’s important to invest in at least a few full-coverage options that will provide the most supportive base beneath all your outfits. Even if you are certain what size you are, it’s always a good idea to get measured by a fitting expert every time you purchase a new bra.

Thankfully, this doesn't require backpack-size straps and bland colours only. I got measured up at Boux Avenue in Victoria Square and went from wearing a 34DD to a 34F(!) after being measured properly.

2. V NECKS GOOD, ROUND NECKS BAD – BUT NOT ALWAYS!

One of the original rules for busty girls was always ‘V neck good, round neck bad’. But whilst V necks are super flattering on larger busts, (because of the triangulation from shoulders and the elongated line down towards the waist), I refute the claims that round necks are all bad. If you hove toned arms à la Michelle Obama and a slim enough waist line/obliques silhouette, then a fitted, round neck t shirt can be perfect, especially if you have big hips as well and you’re choosing to go wide or baggy on your skirt or trouser silhouette.

That said, we’re all for ‘if you’ve got it, FLAUNT it’ here at the F Words (FLAUNT does begin with an F after all) so we believe that displaying a bit of your well-endowed cleavage is every busty girl's right – and V necks definitely do it better. But if you think a V neck is too severe, go for a scoop neckline, which is always flattering when it hits your chest at just the right places.

The same can be said of turtle necks and polo necks. If you’re busty with an hour glass figure, a polo neck over big boobs with a high waisted trouser or pencil skirt is classic and cool.

In eveningwear, a sweetheart, off-the-shoulder neckline a la Susan Sarandon creates the ultimate time to shine while swimwear in a plunge cut to suit your shape and size is also flattering.

3. WRAP IT UP!

Whether in the form of a dress or jacket, a wrap silhouette complements every body type and bust size, and the natural V created from the wrapping is always super flattering, plus the tie belt goes just under your bust, usually the slimmest part of your upper waist. (Thanks, Diane Von Furstenburg!) Again, I’d suggest that you think of your overall figure before choosing the skirt shape in a wrap dress. If you’re short and apple shaped, I wouldn’t advise an A line or full skirted wrap dress, go for something straighter but a little bit shorter in the hem line and in the arm, to show off those slim limbs.

Double breasted jackets fall most definitely OUTSIDE of this rule and can look really frumpy on busty figures as they tend to cross over right across the bust and not under it like a well fitted wrap dress. Plus, they move funnily when you and/or your boobs move to articulate your speech - or raise hands for any gesture. (Sleeveless tuxedo jackets are a good alternative if you want to feel suit-y).

4. PUSSY GALORE – Try a Pussy Bow Blouse

A high-neck pussy bow blouse makes for a flattering cut to style with high-waisted pants or a skirt—especially for those moments you want to hide your cleavage. Because of the elongated neck and the focus up there, this is an occasion when you can afford to go bulbuous on the blouse shape and not look pregnant, even if you drop your skirt/trouser waistline a little. I would also suggest shorter sleeves on the blouse, above the watch & bracelet line, to show off slim wrists & bring the focus to nice jewellery. (Don’t be afraid to use your local tailor or amendments shop to do this – sleeve length can make such a difference and I am forever asking my guys at The Zipyard to alter everything!)

**NECKLINE KNOW-HOW

On the subject of necklines, be careful to steer clear of too much detail – especially frills and ruffles - because they can make the bust look even bigger. It’s better to stick with simple colour combinations and clean lines.

5. CINCH IT! – DON’T WASTE YOUR WAIST, USE IT!

If you have a waist, or the semblance of one, then take note from Ashley Graham and cinch your look at the waist with a corset, kimono wrap belt or a wide buckled belt. Instant hourglass! Every woman with a shapely figure has probably received a recommendation to cinch her waist as it accents the bust and creates a pinup-worthy frame instantly. I’m kind of tired of this advice, though; it feels overdone, plus a significant proportion of the female population is more likely to be apple shape these days, so cinching in a waist which doesn’t exist will create muffin tops – not hourglass shapes!

6. USING YOUR WAIST #2 - Have A Bare Midriff Moment

Much like a corset belt, a hint of a bare midriff helps to create that hourglass figure—and draws attention to your waist if you have a slim enough one to bare it. I only discovered this trick in my forties and a cropped top which is cut just below the bust but above the slimmest part of the waist will create a trompe d’oeil – drawing attention to the waist and away from the bust. I don’t actually expose any flesh personally (not intentionally anyway!) but I team a cropped top with a high waisted pencil skirt to very good effect.

7. DON’T GET SHIRTY WITH YOUR BIG GIRL’S BLOUSE…

The Peek-A-Boob is real. Yes, that occasion when your button-boob combo fails you and your shirt buttons gape (or pop out entirely) to reveal your boobs and/or bra (not always your prettiest). Of course with Sod’s Law, it’s usually when you’re speaking to a stranger. Or presenting at work. Or out with a new date. Often we’re told to go up a size in the blouse to avoid this, but that just creates extra fabric elsewhere and adds to a silhouette which (on me anyway) doesn’t need extra inches added by loose fabric. If I do have to do that, I end up getting the blouse altered. But here’s my advice – get the blouse that fits and take it to your local alterations store (I use The Zipyard) and ask them to add in a couple of strategic popper buttons between the regular ones. IT WORKS! It takes a bit of a pull to pop the popper buttons and they reinforce your own buttons, however pretty or practical they are.

8. COLOUR & PRINT

A more subtle way to create a similar effect is to use dark colours as belt equivalents. A dark shade across the torso will give the impression of diminishing a body part's size, while light or bright hues draw attention to an area. Colour blocking is a clever way to balance out proportions. With a black top half and colour block hem, a two-tone dress will minimize a larger chest and draw attention to your bottom half. Colourful seaming and piping can also help, so remember that colours and wide stripe prints can completely define your shape without any additional buckles and belts. But on that note – another tip is to learn to STRIPE RIGHT: Wearing vertical stripes on your top half will lengthen your upper body and slim your torso therefore making your chest appear smaller.

Prints are by no means out of bounds - opt for smaller style patterns or, if you want to go bold, a black background to florals, polka dots etc will stop you looking heavier up top. Use a strategic placement formula here too – if you want to distract from your chest, wear them on the bottom, if you want to flaunt your bust, vice versa.

9. THE DRESS VS THE SEPARATES

If you’re boobie, you’ll know that changing room feeling of trying on a dress and experiencing relief when the zip glides up past your waist AND bust without a struggle. Stretchy fabrics can be flattering because they fit a greater range of body shapes, but if you don’t want to look like you’re trying too hard, or you’re an extra at a hen party in Vegas, so choose fabrics and sleeves/necklines to suit too.

We often need to go up a size to accommodate our widest measurement which can create a bit of a potato sack syndrome where the dress is tight at the bust and hanging loose and smock-like all over. Unless I’m pre-menstrual and bloated or going for an eight-course tasting menu and need the extra room, I dislike this shape. But on those few occasions, this kind of loose, hanging style is actually liberating and, if you choose the right fabric/shape, you can totally rock an androgynous look, (a look which usually looks much better on women with a straight-lined frame) especially when you’re no longer worrying about defining your waistline.

Choosing to choose separates over a dress allows you to accommodate different sizes on top and bottom. It also allows you to play with print and pattern. (see Point * above). A nifty trick is to create the illusion of a dress with co-ordinated block colour tops and bottoms. When choosing tops for a big bust, make sure they’re sufficiently long, as having a big bust can shorten the length, and pop any buttons. And if you’re a T shirt kinda gal, I hear ya! Anyone with big boobs knows that T-shirts are hard — the slightest V-neck can give you cleavage overload, and anything baggy looks like you're wearing a tent. But the solution is all about what you pair it with — a loose, crew-neck T-shirt still looks cool when it's tucked into a slim skirt. Remember length and fit is important too, so crop it or knot it if you have to/want to!

One of my go-to dresses for work in summer is the shirtdress, which will nip you in at the waist before flaring out to balance out your bust, but I often get extra buttons added (see point 7 above). Unbuttoning it as low as you can go is another option. As is adding a statement belt. Just remember, it’s important to highlight your waist, more so if you are petite.

Lastly, don’t be afraid to play with playsuits and jumpsuits. I have found that they are one of the most flattering and easy-to-wear silhouettes for me and my boobs - but not every style, so it pays to play with shapes and styles here too.

10. THE JACKET DILEMMA

Biker style jackets are brilliant for big busts because the lapel design ensures the jacket actually lies over your boobs when open instead of just falling off to either side. This cleverly makes your chest area appear smaller. And don’t worry about being able to zip it up - we guarantee you’ll rarely want to wear it that way. Also, the cropped length of most motorbike jackets helps make your top half look smaller and more proportional, especially when you're not super tall. The same ‘wear it open’ rule applies to blazers – don't worry about buttoning up. Wear them open with crop tops and high waisted bottoms or wear wide belts over clean-line tops underneath for best effect. In short, when it comes to most jacket styles for big boobs, remember one thing: single breasted and slightly open is your friend.

THE F WORDS

The Bikini

The Tankini

The Swimsuit

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